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Dairy Day 2015

2015 Delmarva Dairy Day
Hartly Fire Hall
Hartly, DE
Thursday Feb 26, 2015

9:30 to 10:15 AM Visit with Exhibitors, Coffee and Donuts

10:15 to 10:30 AM Farm Bill Update
Farm Service Agency

10:30 to 10:45 Irrigation Update
James Adkins, UD Cooperative Extension

10:45 to 11:15 Intensive Cropping – What Forage Crops to Consider
Tom Kilcer, Advanced Ag Systems

11:15 to 12:00 PM New Innovations in Dairy Replacement Heifer Management
Pat Hoffman, UW Madison- Vita Pus Corporation

12:00 to 1:00 PM Lunch (with UD ice cream!) and visit with Exhibitors

1:00 to 1:30 PM New Crops: BMR Sorghum and Same Day Haylage from Red Clover
Tom Kilcer, Advanced Ag Systems

1:30 to 2:15 Benchmarking Starch Digestibility in Lactating Cow Diets
Pat Hoffman, UW Madison- Vita Pus Corporation

Contact Info: Dan Severson: (302) 831-2506 ( or Limin Kung, Jr. (302 831 2522 (

Cooperative Extension Education in Agriculture and Home Economics, University of Delaware, Delaware State University and the United States Department of Agriculture cooperating. Distributed in furtherance of Acts of Congress of May 8 and June 30, 1914. It is the policy of the Delaware Cooperative Extension System that no person shall be subjected to discrimination on the grounds of race, color, sex, disability, age, or national origin.

Mad Cow Disease In Cananda

Canada’s agriculture minister issued an emphatic “no” when asked if Canadians should be worried about this country’s latest confirmed case of mad cow disease.

The Canadian Food Inspection Agency said Friday that a beef cow from Alberta has tested positive for bovine spongiform encephalopathy (BSE). No meat from the animal entered Canada’s food or animal feed systems, the agency said.

With an investigation into how the animal contracted the disease underway, Agriculture Minister Gerry Ritz said there is no danger to Canada’s beef industry.

“No, not at all, not at all,” Ritz said when asked by reporters Friday whether the case posed a risk to meat that Canadians consume.

Canada’s testing and reporting system follow strict international protocols, Ritz said, and conducting such frequent testing means that “you’re going to find things.”

Canada’s cattle industry is at controlled risk status, Ritz explained, which means this country can have up to 12 BSE outbreaks in a calendar year.

“We’ve stayed well below that,” Ritz said, adding that this is Canada’s first case since 2011.

The animal now under investigation was still at an Alberta farm when provincial testing detected BSE, Ritz said, and the CFIA was immediately notified.

Andrew Potter, director and CEO of Vaccine and Infectious Disease Organization (VIDO), said the investigation into what led to the case of BSE will include the animal’s history and the type of feed it was given.

While a feed ban has been in place for 18 years and was strengthened in the wake of the mad cow scare of 2003, Potter said, it could be that an old bag of feed was “kicking around somewhere” that might have been used.

“It would not be all that unusual to see a spontaneous case of BSE every now and then. Certainly it’s within the realm of scientific possibility,” Potter told CTV News Channel from Saskatchewan.

“And I think one of the reasons we pick these things up is because the screening system we have in Canada right now is so good.”

It is “highly unlikely” that the cow spread the disease throughout a herd, he said, adding that “the odd case of BSE is probably happening in most countries that have intensive cattle-rearing operations around the world. The question is do they pick it up?”

During the 2003 mad cow outbreak in Alberta, dozens of international markets closed their doors to Canadian beef.

Although there will be some countries that will “look for any excuse to put non-tariff trade barriers” on Canadian beef, Potter said, “I don’t think a single case (of BSE) is going to impact us in any way.”

Ritz concurred, telling reporters that he’s not worried about Canada’s beef exports. Markets such as Japan and South Korea look for strict testing and reporting protocols, and Canada’s traceability program “is what gets us into those markets.”

“We don’t see this interfering with our trade corridors at this time,” he said.

Apps for Dairy Calves

An article from Dairy Herd Management.

Here are five apps I wouldn’t give up:

This app tracks the daily weather and future forecast.  I use it to prepare for the weather and know how to adjust the curtains in the calf barns.

Secure Guard
This app provides a live feed from the maternity area cameras to my iPad or computer.  I use it to monitor calves in the warming pens so I know how many calves I’ll have coming to our calf facilities the next day.

With this app, I have the ability to look at DairyComp and other programs on the farm’s main computer from offsite locations.  That means I can look up an individual animal anywhere.

The purpose of this app is to create and share grocery store lists.  We just shop at a few “non-traditional” grocery stores.  I use the app to create lists of supplies I need from different locations and suppliers.  It helps me organize and manage our calf tool inventory.

This app is used to build and design spreadsheets.  I use it to track growth, trial data and other information collected at our calf site.

Bonus app:  Notes
This is a standard app on Apple devices and is used to track information or to take notes.  I use it to track any changes that happen at the calf site such as starting a trial, changing a product or anything of significance.  I will also make notes of any noticeable trends and to monitor employee activities to reference in future performance reviews.

Source: Vita Plus Starting Strong newsletter

Coke and Milk

New York (AP) — Coke is coming out with premium milk that has more protein and less sugar than regular. And it’s betting people will pay twice as much for it.

The national rollout of Fairlife over the next several weeks is one way the world’s biggest beverage maker is seeking to diversify its offerings as Americans continue turning away from soft drinks.

It also comes as people increasingly seek out some type of functional boost from their foods and drinks, whether it’s more fiber, antioxidants or protein. That has left the door open for Coke step into the milk case, where the differences between options remain relatively minimal.

“It’s basically the premiumization of milk,” Sandy Douglas, president of Coca-Cola North America, said at an analyst conference in November. If developed properly, Douglas said it is the type of product that “rains money.”

Fairlife, which Coca-Cola formed in partnership with dairy cooperative Select Milk Producers in 2012, says its milk goes through a filtration process that’s akin the way skim milk is made. Filters are used to separate the various components in milk. Then, more of the favorable components are added, while the less favorable ones are taken out.

Fairlife says its milk has 50 percent more protein, 30 percent more calcium and 50 percent less sugar than regular milk, and is lactose free.

The same process is used make Fairlife’s Core Power, a drink marketed to athletes that has even more protein and calcium than Fairlife milk.

Sue McCloskey, who developed the system used to make Fairlife with her husband Mike McCloskey, said Fairlife milk will be marketed more broadly to women who are the “gatekeepers” for their families’ nutritional needs.

Even while touting its nutritional advantages, however, Fairlife will need to be careful about communicating how its drink is made. Jonas Feliciano, senior beverage analyst for market researcher Euromonitor, noted people increasingly want drinks that “do something for me,” but that Fairlife’s juiced-up nutritional stats may make people hesitant about how natural it is.

“They have to explain that this is not an abomination of nature,” Feliciano said.

Already, Fairlife has been subject to some teasing. After the drink was referenced in Coke’s analyst presentation, comedian Stephen Colbert referred to it as “extra expensive science milk” and made fun of the elaborate way it’s made.

“It’s like they got Frankenstein to lactate,” he said.

Colbert also took a dig at the wholesome image Fairlife is trying to project, noting that it’s made by the “nature loving health nuts at Coca-Cola.” That may explain why Coca-Cola is distancing itself from the product; a representative for the Atlanta-based company referred questions to Fairlife’s outside representative.

In a phone interview, Fairlife CEO and former Coke executive Steve Jones said he thinks his company can help reverse the decades-long decline in milk consumption. Already, major retailers including Wal-Mart, Target, Kroger and Safeway have agreed to carry it.

The drink has already started appearing on shelves and is expected to continue rolling out nationally over the next several weeks. It comes in sleek, plastic bottles reminiscent of milk cartons.

At a supermarket in Indianapolis, a 52-ounce bottle of Fairlife was being sold for $4.59. By comparison, the national average cost for a half-gallon of milk, which is 64 ounces, is $2.18, according to the USDA. For organic milk, the average is $3.99.

Fairlife is just one of many ventures by Coca-Cola, which also recently took stakes in energy drink maker Monster Beverages and Keurig Green Mountain, which makes single-serving coffee machines and pods.

Over time, Coca-Cola is hoping Fairlife can become a significant driver of growth. For now, Fairlife is still trying to find its footing in the marketplace.

This summer, the company ran ads in the test markets of Minneapolis and Denver featuring women wearing nothing but milk splashes in the shape of dresses. The images were accompanied by phrases like, “Better Milk Looks Good On You,” leading them to be deemed sexist in some corners.

Jones said the ads were intended to be “disruptive,” since new products need to grab people’s attention.

But moving forward, he said Fairlife will focus on its authentic milk taste in national marketing, which will roll out around the end of March or April.

While declining to provide details, Jones said Fairlife intends to “crank up the awareness level very, very quickly.”

Why Athletes Should Drink Their Milk

An article from Hoard’s Dairyman:

by Abby Bauer, Associate Editor

It appears some current NBA players should have listened to their mothers when they were children and drank their milk.

While injuries are almost to be expected in the life of a professional athlete, a few recent incidences of broken legs in NBA basketball players (Indiana Pacers’ Paul George and Lakers’ rookie Julius Randle are two examples) have generated some concern.

Cate Shanahan, director of the Lakers PRO Nutrition Program, has said that she believes these broken bone injuries have less to do with random coincidence and more to do with a lack of dairy in the diet.

In an ESPN blog, Shanahan was quoted as saying, “From my perspective, there’s an epidemic of bone health problems in pro sports because guys are drinking soda instead of milk. They’re just not getting enough calcium.”

According to her calculations, some players are only getting 25 to 30 percent of the recommended daily calcium intake. She stated that one key issue is the stigma surrounding dairy products and the fat they add to the diet.

To try to overcome those perceptions and encourage people to choose dairy, some dairy companies are stirring up their advertising. For example, Dannon recently shelved spokesperson John Stamos, most well known for his role of Uncle Jesse on Full House, for Carolina Panthers Quarterback Cam Newton.

Newton will be the face representing their new NFL-branded Greek yogurt product called Oikos Triple Zero. Dannon felt Newton would appeal more to men in the audience and help bring more males to Greek yogurt, a category historically dominated by female consumers. These advertisements will be part of a large media campaign, including outlets such as ESPN channels and Men’s Health magazine, in attempt to bring sports enthusiasts and future potential athletes to the dairy aisle on a more regular basis.